Hi Andy,
I promised to keep you posted on this matter and below are our findings.
I changed the position of the ‘Add to Cart’ button’ for all devices. It is displayed underneath the product title. It is less beautiful in my opinion but it does work better.
The improvement of the CTR is impressive. Where the bounce rate was around 85% before that percentage has dropped to 44% when the visitor is at the shop page. It looks like (at least here in the Netherlands) that the visitor is afraid to tab the thumbnail when a button ‘Add to Cart’ appears on hover.
Maybe they think that they have bought the product when they tab the thumbnail, I don’t know.
Still, i think there is room to improve it more. The homepage still has a high bounce rate. Especially on mobile devices. I think it is because there is a lot of scrolling involved before the actual page content appears on the mobile screens. First there is the header image, second the featured tabs, then the latest added products (8 of them) and then finally the content of the page.
My question:
I’m wondering is it possible to move the products (in our case the latest added) underneath the page content? And if so, how do I do that?
And lastly, I have created a Dutch translation (.mo and .po). It were mostly customizer strings to be translated and a few strings which are appearing on the site. (No comments, 1 Comment, x Comments) for example). Are you interested in those files to incorporate them in a next update?
Just let me know and I will send them over.
Best wishes,
adri
